SeeMore Putter:
A Simple but Ingenious Concept

By Kiel Christianson,
Senior Writer

When Payne Stewart won the 1999 U.S. Open at Pinehurst, did you happen to notice the sort of funky-looking putter he used to sink that final putt? The one with the two-toned shaft? That was a SeeMore putter, and, thanks to the notoriety that the small putter company received from that win, you see a lot more SeeMore putters these days, both on tour and at your local course.

The concept behind all SeeMore putters is simple but ingenious: An alignment aid (which conforms to USGA regulations) is built right into the putter head.

The center-shafted putter tells you that the putter head is square to the target line when the shaft completely covers a red line on the heel of the putter head. If you’re not turning the toe inward or outward, you see the putter shaft with two white lines on either side, but no red line.

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This brilliant bit of design may seem gimmicky at first, but you only need to line it up a few times and compare it to your current putter to realize that it does indeed eliminate one of the important variables of putting. It not only prevents opening and closing the head, but also signals when you are screwing up the loft of the putter, either by forward-pressing or by keeping your hands behind the clubhead.

SeeMore’s 2001 line of putters includes two very sharp-looking new flat sticks: The ITZ (“In The Zone”) and the BWB (“Blade With Brains”). The ITZ ($149.95) has the look of a traditional flanged blade.

The head is made of zinc and aluminum, and comes in three different shaft angles and four different lengths. The feel is soft but solid, which is especially attractive to those players who can’t seem to get consistent feedback from the rubbery inserts found in so many putters these days.

The BWB ($109.95) is for the true traditionalist who likes the look of a blade, but who also wants a little assistance in setting up toward the cup. The BWB suits lefties as well as righties and also comes in four lengths and three shaft angles.

After asking several golfers of varying skill levels to test out the ITZ and BWB, we found no one who didn’t like either one. The ITZ was more popular overall, mainly because it more closely resembles the types of putters popular with mid-level golfers today. However, the BWB was a hit with the few who still prefer blades.

One gentleman jumped at the opportunity to practice with the ITZ, complaining that he has always had trouble with keeping the putter head square. After one round with the ITZ, and sinking around eight 2 to 4 footers in a row, he decided to buy his own ITZ to replace his Odyssey.

Of course, the SeeMore can’t help you sink putts if your entire body is misaligned with the hole. So don’t be misled into thinking it makes putting as automatic as aiming a rifle and pulling the trigger. But, by eliminating one variable, it boosts confidence. It is especially helpful with those testy 3-footers, where reading the break is not as critical as lining it up and slamming it into the back of the cup.

Oh, and if you happen to be a big Payne Stewart fan—or a big SeeMore fan—the company has produced 3,000 replicas of that winning putter from the U.S. Open, mounted and framed along with a series of photos of the putt from start to finish. A touching tribute to the man who helped put SeeMore on the map.

SeeMore Putter
Tel: 888-746-5667
E-mail: info@seemore.com
Web: www.seemore.com