Nike One Ball
In High Demand
June 18, 2003 - Less than one week after the introduction of Nike Golf's
new premium golf ball, the Nike One, some unusual examples of the high
demand for the first three-cover ball have already sprung up.
 Tiger
Woods debuted the first three-cover technology ball on Tour last week
at the U.S. Open in Olympia Fields, Ill. By the opening round of the
event, talk of the ball's complete performance capabilities - long off
the tee, control through the wind, great feel around the green - had
already started circulating.
By Tuesday morning of this week, Nike Golf learned that the 50 dozen
Nike One TW balls, slightly different from the Nike One, that Tiger
Woods used on the practice range at Olympia Fields had reportedly disappeared.
The 50 dozen Nike One TW balls, with a slightly softer cover to enhance
Wood's creative short game and a slightly higher spin rate than the
Nike One, were to be shipped ahead to Rye, NY for this week's Buick
Classic. The balls never reached their final destination and Nike Golf
over-nighted 25 dozen for Woods to use on the practice range.
Meanwhile, the Nike One has appeared on eBay before retail availability,
selling as high as $25 for a single ball...quite a mark-up for a ball
with a suggested retail price of $57 per dozen.
The Nike One and the Nike One TW will be available at golf shops and
golf specialty stores in limited quantities beginning this week.
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