The 'New' Cobra Introduces King Cobra Line At Pga Merchandise Show
Leveraging the spirit of innovation that inspired the heritage and
founding principles of Cobra Golf and the original King Cobra® franchise,
Cobra® announces the introduction of the next generation of drivers,
fairway metals, irons and wedges under the King Cobra name.
"With our new line of golf equipment, from drivers to irons to
wedges, we have returned to the original mission of Cobra brand when
it was founded by Tom Crow nearly 30 years ago," commented Jeff
Harmet, General Manager, Cobra. "That is, to build the highest
quality golf equipment and to consistently provide the functionality
that golfers seek. By following that mission, the 'new' Cobra is intent
on making the game more enjoyable for golfers by offering quality, performance
and innovative technology-based products at a fair price."
Designed for the 'average, avid' golfer, generally those players with
handicaps higher than an index of 10, Cobra's new comprehensive SS line
of products will directly communicate the larger 'Sweet Spot' as the
relevant point of difference versus other products in the game improvement
category. From drivers to fairway metals to irons, the performance goals
are distance, a larger sweet spot and greater accuracy.
"The 'new' King Cobra SS line will appeal to a wide range players
of competitive products seeking game improvement clubs who may have
once played Cobra, and want to return to the 'new' Cobra brand,"
said Harmet. "In addition, we invite new players seeking long,
straight distance to experience the King Cobra brand for perhaps the
first time." Below are the features and performance benefits of
each model within the 'new' Cobra's product categories:
 King
Cobra SS Drivers
"The new King Cobra SS driver line offers cutting edge oversized
titanium technology for golfers whose priorities in a driver are distance,
accuracy and consistency," comments Harmet. "The SS stands
for 'Sweet Spot', and the King Cobra SS drivers feature the largest
and 'hottest' of any conforming driver in the industry, making it easier
and more enjoyable to hit for players of all skill levels."
The King Cobra SS drivers are offered in straight neck head volumes
of 427cc, 350cc and 310cc, with the SS 350 also available in a men's,
senior's and women's offset. The drivers feature a thin 15-3-3-3 Beta
Titanium insert surrounded by an even thinner titanium ring to generate
the maximum allowable energy transfer and a higher coefficient of restitution
(C.O.R.) over a greater effective hitting area. The result is more distance,
greater forgiveness and a sweet, solid feel and sound. An internal low
and back heel weight pad is positioned directly in line with the hosel
axis to promote a higher, straighter shots, and greater forgiveness
on off-center hits due to its lower center of gravity.
Characterized by its progressive oversize design, the aesthetic size
and shape of the sweet spot is constructed into the face of the driver.
The unique sole plate features the traditional King Cobra word mark,
and identifies the head volume, loft, C.O.R., size of the sweet spot/Beta
Titanium insert. The specific gram weight, flex and flex point are also
identified on each shaft.
"We want to make it as easy as possible for our customers and
consumers to obtain as much information as possible about these drivers,"
said Harmet. "By identifying these characteristics, both on the
sole plate of the driver and its shaft, the golfer can make an educated
and informed decision."
In comprehensive player tests of 30 competitive driver users with handicaps
between 10-28, the King Cobra SS 350 was preferred by a wide majority
of players in the areas of distance, trajectory, forgiveness, accuracy
and feel.
The King Cobra SS drivers will carry a suggested retail price of $369
offering a significant volume and share shift opportunity for the Cobra
franchise. A King Cobra SS 290 Hyper Steel will also be available at
a suggested retail price of $249. The new line will be heavily supported
by demo days, print, television and Internet advertising campaigns and
introductory in-shop demo displays designed to stimulate trial and educate
consumers of the products' pending arrival in the marketplace and its
superior points of difference against competitive offerings.
 King
Cobra SS Fairway Metals
The King Cobra SS Fairway Metals are designed with thin faces, and
with weight placed low in the back of the club head for greater forgiveness
and a higher ball trajectory. The oversized head is designed with a
17-4 stainless steel body and a lightweight Aldila Graphite shaft for
exceptional feel and "hot distance."
Similar to the driver line, the King Cobra SS Fairway Metals line are
offered in Men's (straight neck), Men's Offset, Seniors' Offset and
Women's Offset in lofts of 3, 5, 7 and 9 metals. The Men's line is offered
in a standard 3 and a "strong" 3, both which feature a 275
Maraging Steel insert to generate greater ball speed at impact. All
King Cobra SS Fairway Metals will carry a suggested retail price of
$184.
 King
Cobra SS Irons
More than a half million golfers played the original King Cobra irons,
and now they are back and better than ever. A new skid sole design promotes
solid contact and helps prevent thin and fat shots for greater forgiveness.
Its thin face and low and back perimeter weighting promotes a larger
sweet spot, better accuracy and greater carry distance. A cavity "muscle
arch" provides greater wall thickness behind the strike zone for
solid feel. A tungsten insert is positioned on the 2, 3 and 4 irons
for higher trajectory. The oversized cavity back promotes greater confidence
at address and a larger hitting for a superior sweet spot.
Cobra's Men's Irons are designed with an Aldila HM Tour Graphite shaft
or Precision Microtaper Steel from 3-PW, with a 2-iron, gap, sand and
lob wedges available. The Senior and Women's sets are lighter weight
and have greater offset and wider soles for custom slow swing speed
performance, greater carry distance and accuracy.
The King Cobra SS Forged iron is a muscle cavity back design, with
a low torque Dynamic Gold shaft for tour accuracy and feel. Its oversized
head and skid sole design delivers greater forgiveness and versatility
for the discerning forged iron player.
Suggested retail prices for the new King Cobra SS irons lines are:
Men's Steel ($559), Men's Graphite ($684), Senior Graphite ($684), Womens'
Graphite ($684) and Forged Steel ($999) per set of eight clubs.
 Phil
Rodgers Wedges
Phil Rogers enjoyed a professional career of more than 20 years on
the worldwide tours and became renowned for his short game prowess.
Phil has designed a line of wedges for the new King Cobra brand, featuring
a unique skid sole design that keeps the club level through impact,
promotes shallower divots and a more solid feel. The Rodger-designed
flange keeps the golf ball from rolling up the club face for more stability
and greater control over trajectory and spin. Its flat back head design
gives it a classic look and contributes to its solid feel, greater forgiveness
and versatility.
Constructed of 8620 carbon steel and non-plated for softer feel, the
Phil Rodgers wedges are available in lofts of 50º, 53º, 56º
and 60º, Phil Rodgers Wedges carry a suggested retail price of
$99 per club.
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