TaylorMade
Introduces rac Black Wedge
CARLSBAD, Calif. (August 25, 2003) - TaylorMade Golf has
introduced a new wedge called rac Black, so-named because of its unplated
(non-chrome) black-colored finish. The rac Black owes its dark finish
to a three-step oxidation process that turns the clubhead to a black
color. Beyond its striking look, the rac Black's dark color diffuses
light to reduce glare.
 With
the introduction of rac Black, TaylorMade now offers three rac wedge
models -- Chrome-plated; the unplated rac Black; and the unplated FE
2 O 3 , which is designed to rust.
Like TaylorMade's other rac wedge models, the rac Black incorporates
TaylorMade's proprietary rac Technology and Dual-Draft Grooves, and
features a classic, teardrop shape.
TaylorMade's Dual-Draft Grooves, which are milled into the clubface,
took more than a year-and-a-half of research and development. Their
shape, width, depth and spacing work in conjunction to deliver a high
degree of backspin with exceptional consistency, equaling greater control
and consistency from shot to shot.
TaylorMade's rac Technology incorporates two distinctive Feel Pockets
in the cavity; these Feel Pockets exist to channel impact energy to
strategic areas of the clubhead, enhancing the kind of soft-yet-solid
feel at impact that golfers love.
"Many players prefer an unplated, non-chrome wedge, which is why TaylorMade
now offers two, the rac Black and rac FE 2 O 3 ," says Sean Toulon,
Senior Vice President of Brand Management and Creation for TaylorMade.
"Like the rac FE 2 O 3 , the rac Black's chrome-free Dual-Draft grooves
feature purer edges for increased spin and control. The rac Black is
a terrific new addition to our rac wedge line, and is already proven
on the PGA Tour."
TaylorMade's rac Black wedge is available in right-handed 52° loft
/ 08° bounce, 54/10, 56/12, 56/14, 58/08 and 60/07. Manufacturer's
suggested retail price is $142.
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